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Qualitäts- und Kommunikationspolitik angesichts von Produktrisiken

Hempelmann, Bernd - 1993

Persistent link: https://www.econbiz.de/10000865173

Leapfrogging bei technologischen Innovationen : ein Erklärungsansatz auf Basis der Theorie des wahrgenommenen Risikos

Pohl, Alexander - 1996

Persistent link: https://www.econbiz.de/10000585081

Marketing, Ökologie und ökonomische Theorie : Abbau von Kaufbarrieren bei ökologischen Produkten durch Marketing

Hüser, Annette - 1996

Persistent link: https://www.econbiz.de/10000587639

Preparing for the adoption of the new arrival

Castaño, Raquel; Sujan, Mita; Kacker, Manish; Sujan, Harish - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 16-23

Persistent link: https://www.econbiz.de/10003902470

When old is gold : the role of business longevity in risky situations

Desai, Preyas S.; Kalra, Ajay; Murthi, B. P. S. - In: Journal of marketing 72 (2008) 1, pp. 95-107

Persistent link: https://www.econbiz.de/10003643029

If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions

Minton, Elizabeth A.; Spielmann, Nathalie; Gomez, Pierrick - In: Journal of advertising research 63 (2023) 4, pp. 402-417

Persistent link: https://www.econbiz.de/10014445904

Non-differentiated green product positioning : froles of uncertainty and rationality

Chen, Yenming J.; Sheu, Jiuh Biing - In: Transportation research / E : an international journal 103 (2017), pp. 248-260

Persistent link: https://www.econbiz.de/10011734007

Market Orientation, Performance, and Perceived Environmental Uncertainty in South Korean Apparel Retail Stores

Hwang, Eun - 2012

This paper investigates the effects of environmental uncertainty on the performance and market-orientation (MO) strategies of South Korean apparel retailers, and the effects of their MO strategies on their performance. Market turbulence negatively affects retailers' performance and the use of...

Persistent link: https://www.econbiz.de/10013109395

Marketing strategy and uncertainty

Jagpal, Sharan - 1999

Persistent link: https://www.econbiz.de/10000653960

Markterschließungsstrategien unter Risikoaspekten

Grabner-Kräuter, Sonja - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 21 (1992) 9, pp. 434-439

Persistent link: https://www.econbiz.de/10001128176

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