When old is gold : the role of business longevity in risky situations
Year of publication: |
2008
|
---|---|
Authors: | Desai, Preyas S. ; Kalra, Ajay ; Murthi, B. P. S. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 72.2008, 1, p. 95-107
|
Subject: | Dienstleistungssektor | Service industry | Unternehmen | Enterprise | Altersgruppe | Age group | Marketingmanagement | Marketing management | Risiko | Risk | Konsumentenverhalten | Consumer behaviour |
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