The classical Uncertainty of Outcome Hypothesis (UOH) informs economists' understanding consumer decisions to attend sporting events and models of team revenue generation. Coates, Humphreys and Zhou (2014) developed a reference dependent preference based consumer choice model under uncertainty...

Contents: Introduction -- 1. Oliver Budzinski (Ilmenau University of Technology, Germany) and Arne Feddersen (University of Southern Denmark, Denmark): Measuring competitive balance in formula one racing -- 2. Carlos Gomez-Gonzalez (University of Castilla-La Mancha, Spain) and Julio del Corral...