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The impact of artificial intelligence use on the e-commerce in Romania
Micu, Adrian; Micu, Angela-Eliza; Geru, Marius; … - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 137-154
This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and marketing processes have been identified in the relevant body of knowledge that can be optimized using artificial intelligence; thus, a questionnaire has been designed within a...
Persistent link: https://www.econbiz.de/10012821261
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Consumer behavior towards apparel e-commerce in Romania
Devderea, Ciprian; Toader, Florența - In: Management dynamics in the knowledge economy 6 (2018) 3/21, pp. 471-487
Persistent link: https://www.econbiz.de/10012118720
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Assessing the value of e-businesses in emerging markets : spotlight on Romania
Mazurencu-Marinescu, Miruna; Nijkamp, Peter - In: International journal of foresight and innovation … 4 (2008) 1/2, pp. 71-89
Persistent link: https://www.econbiz.de/10003759995
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E-tourism and tourism serices consumer protection
Nedelea, Alexandru; Bălan, Alina - In: Amfiteatru economic : an economic and business research … 12 (2010) 28, pp. 492-503
Persistent link: https://www.econbiz.de/10008688673
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The risk perception for consumer segments in e-commerce and its implication for the marketing strategy
Pelău, Corina; Bena, Irina - In: Amfiteatru economic : an economic and business research … 12 (2010) 28, pp. 373-387
Persistent link: https://www.econbiz.de/10008688702
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Auto-reglementarea comerţului electronic din România - posibilă soluţie pentru limitarea e-fraudelor
Mărunţelu, Irina - In: Amfiteatru economic : an economic and business research … 10 (2008) 23, pp. 142-148
Persistent link: https://www.econbiz.de/10008649035
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Online insurance : Romania study case
Gavriletea, Marius D. - In: Journal of international business and economics : JIBE 13 (2013) 1, pp. 73-82
Persistent link: https://www.econbiz.de/10009788110
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Innovation - a way of increasing small and medium-sized tourism enterprises competitiveness
Oncioiu, Ionica - In: Romanian economic and business review 5 (2010) 2, pp. 156-161
Persistent link: https://www.econbiz.de/10009272723
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E-banking services as an element of e-business
Danciu, Aniela Raluca; Goschin, Zizi; Gruiescu, Mihaela - In: Romanian economic and business review 5 (2010) 2, pp. 31-38
Persistent link: https://www.econbiz.de/10009272762