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The impact of product-country image and marketing efforts on retailer-perceived brand equity : an empirical analysis
Baldauf, Artur; Cravens, Karen S.; Diamantopoulos, … - In: Journal of retailing 85 (2009) 4, pp. 437-452
Persistent link: https://www.econbiz.de/10003930077
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Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian; Diamantopoulos, Adamantios - In: Journal of international marketing 21 (2013) 3, pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
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The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios; Herz, Marc; … - In: International marketing review 34 (2017) 2, pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
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I use it but will tell you that I don't : consumers' country-of-origin cue usage denial
Herz, Marc; Diamantopoulos, Adamantios - In: Journal of international marketing 25 (2017) 2, pp. 52-71
Persistent link: https://www.econbiz.de/10011709607