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Rules of origin
Consumer behaviour
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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The journal of brand management : an international journal
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The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
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Brands that "sell their soul" : offshoring, brand liquidification and the excluded consumer
Felix, Reto
;
Firat, A. Fuat
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 1080-1099
Persistent link: https://www.econbiz.de/10012178606
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