Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Rundfunk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Media planning and computers b...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Rundfunk
Werbungsmittel
343
Werbung
59
Deutschland
53
Vereinigte Staaten
43
Werbungsbetrieb
38
Advertising
30
Großbritannien
22
Werbewirkung
16
Werbungsforschung
16
Werbungsunternehmung
15
Advertising effects
14
Werbeträger
14
Internet marketing
12
Online-Marketing
12
Marktforschung
11
Rundfunkwerbung
10
Werbungspsychologie
10
Advertising media
7
Media industries
7
Mediensektor
7
UdSSR
7
Absatzpolitik
6
Absatztechnik
6
Marktpsychologie
6
Plakat
6
Programming
6
Target group
6
Verbraucher
6
Werbeplanung
6
Zeitungsanzeige
6
Zielgruppe
6
Advertising planning
5
Communication media
5
Kommunikation
5
Kommunikationsmedien
5
Massenunterrichtung
5
Meinungspflege
5
Schweiz
5
Elektronik
4
more ...
less ...
Type of publication
All
Article
3
Book / Working Paper
3
Type of publication (narrower categories)
All
Hochschulschrift
1
Language
All
Undetermined
4
German
1
English
1
Author
All
Andel, C. P. van
1
Book, Albert C.
1
Cary, Norman D.
1
Cremeans, John E.
1
Ernenputsch, Frank
1
Leonard, William Norris
1
Shimp, Terence Aubrey
1
more ...
less ...
Published in...
All
The journal of business : B
1
The review of income and wealth : journal of the International Association for Research in Income and Wealth
1
Zeitschrift für evangelische Ethik : Studien, Diskussionen, Rezensionen
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The radio and television commercial
Book, Albert C.
;
Cary, Norman D.
-
1978
-
2. print
Persistent link: https://www.econbiz.de/10000558752
Saved in:
2
Presse und Fernsehen in der Wirtschaftswerbung : eine Analyse aus der Sicht der werbungtreibenden Unternehmung
Ernenputsch, Frank
-
1973
Persistent link: https://www.econbiz.de/10000600646
Saved in:
3
An analysis of the structural and content characteristics of national television advertising : implications for communication effects researchers and public policy officials
Shimp, Terence Aubrey
-
1974
Persistent link: https://www.econbiz.de/10002804475
Saved in:
4
Network television pricing : a comment
Leonard, William Norris
- In:
The journal of business : B
42
(
1969
)
1
,
pp. 93-103
Persistent link: https://www.econbiz.de/10002382854
Saved in:
5
Werbefernsehen in einer verantwortlichen Gesellschaft
Andel, C. P. van
- In:
Zeitschrift für evangelische Ethik : Studien, …
8
(
1964
)
1
,
pp. 35-41
Persistent link: https://www.econbiz.de/10001825447
Saved in:
6
Consumer services provided by business through advertising-supported media in the United States
Cremeans, John E.
- In:
The review of income and wealth : journal of the …
(
1980
)
2
,
pp. 151-174
Persistent link: https://www.econbiz.de/10002031408
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
