Media planning and computers by 1970 : a review of the use of mathematical models in media planning
Year of publication: |
1966
|
---|---|
Authors: | Broadbent, Simon |
Published in: |
Journal of the Royal Statistical Society / C. - London : Royal Statistical Society, ISSN 0035-9254, ZDB-ID 1476894-X. - Vol. 15.1966, 3, p. 234-256
|
Subject: | Werbungsmittel |
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