//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Rundfunk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Computer models in advertising...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Rundfunk
Vereinigte Staaten
4
Werbungsmittel
3
Absatzpolitik
2
Consumer behaviour
2
Konsumentenverhalten
2
Marktforschung
2
Pittsburgh
2
Theorie
2
Theory
2
choice models
2
1986
1
Advertising
1
Advertising media
1
Advertising planning
1
Agribusiness
1
Constant utility buyer choice function
1
Consumption theory
1
Entscheidung
1
Fertilizer
1
Innovation
1
Konsumtheorie
1
Market research
1
Markttforschung
1
Mietpreis
1
Preis
1
Programming
1
Schwarze Menschen
1
Stadtsanierung
1
Steuerwirkung
1
Verkaufsleiter
1
Verkäufer
1
Werbeplanung
1
Werbeträger
1
Werbung
1
Werbungsausgaben
1
Wohnung<ssanierung>
1
brand choice
1
brand switching
1
choice model
1
more ...
less ...
Type of publication
All
Article
1
Language
All
Undetermined
1
Author
All
Gensch, Dennis H.
1
Ranganathan, B.
1
Published in...
All
Journal of marketing research : JMR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Evaluation of television program content for the purpose of promotional segmentation
Gensch, Dennis H.
;
Ranganathan, B.
- In:
Journal of marketing research : JMR
11
(
1974
)
4
,
pp. 390-398
Persistent link: https://www.econbiz.de/10002228460
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->