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Targeting rural tourists in the internet : comparing travel motivation and activity-based segments

Pesonen, Juho - In: Journal of travel and tourism marketing 32 (2015) 3/4, pp. 211-226

Persistent link: https://www.econbiz.de/10011312582

Testing segment stability : insights from a rural tourism study

Pesonen, Juho - In: Journal of travel and tourism marketing 31 (2014) 5/6, pp. 697-711

Persistent link: https://www.econbiz.de/10010405073

Activity-based market segmentation of rural well-being tourists : comparing online information search

Pesonen, Juho; Tuohino, Anja - In: Journal of vacation marketing : an international journal 23 (2017) 2, pp. 145-158

Persistent link: https://www.econbiz.de/10011951164

Understanding the relationship between push and pull motivations in rural tourism

Pesonen, Juho; Komppula, Raija; Kronenberg, Christopher; … - In: Tourism review : the official journal of the AIEST 66 (2011) 3, pp. 32-49

Persistent link: https://www.econbiz.de/10009381424

Understanding the relationship between push and pull motivations in rural tourism

Pesonen, Juho; Komppula, Raija; Kronenberg, Christopher; … - In: Tourism Review 66 (2011) 3, pp. 32-49

Purpose – The purpose of this paper is to investigate the differences and relationships of push and pull motivations in two different rural tourism destinations. Design/methodology/approach – Data were collected from tourists visiting rural tourism companies in Finland and in Tyrol...

Persistent link: https://www.econbiz.de/10015034037