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Nostalgia in post-socialist Russia: exploring applications to advertising strategy
Holak, Susan L.; Matveev, Alexei V.; Havlena, William J. - In: Journal of business research : JBR 60 (2007) 6, pp. 649-655
Persistent link: https://www.econbiz.de/10003487048
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Managing a global brand in diverse cultural contexts : the case of LG Electronics' advertising strategy in the United Kingdom and Russia
Matveev, Alexei V.; Merz, Miwa Y.; Nurgaleeva, Dinara I. - In: Journal of global scholars of marketing science : … 22 (2012) 3, pp. 260-275
Persistent link: https://www.econbiz.de/10010406532