The paper is devoted to the analysis of indicators of online reputation of Russian PR-agencies in the sphere of cinema and television. We made sociological investigation of 26 top-managers and directors of Russia PR-agencies (St.Petersburg). The main research method is expert deeper interview....

The paper is devoted to the analysis of online reputation of Russian PR-agency in the sphere of cinema and television. We made sociological investigation of 124 clients of Russia PR-agencies (St.Petersburg). The main research method is questionnaire. The sample method is snowball technique....

This paper empirically examines factors influencing box office success of international movies in Russia between 2012 and 2016. It adds to existing research on national movie markets, by highlighting the relevance of differences in culture, institutions, language, and consumption habits for...

This paper empirically examines various factors influencing box office success of international movies in Russia between 2012 and 2016. Three groups of success factors are distinguished: distribution related (e.g. budget, franchise), brand and star effects (e.g. top actors or directors), and...