Small Medium and Micro Enterprises (SMMEs) play a significant role in the socio-economic stimulation of South Africa. Particularly, South African SMMEs are believed to contribute around 50% to the national Gross Domestic Product (GDP) while simultaneously employing up to 80% of the national...

The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the performance of small retailers in South Africa (SA). Objectives...