Supplier relationship marketing practices and small retailer performance in South Africa
Year of publication: |
2019
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Authors: | Makhitha, KM |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 6.2019, p. 1-17
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Subject: | relationship marketing | small and medium-sized enterprises | small retailers | performance | KMU | SME | Einzelhandel | Retail trade | Südafrika | South Africa | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2019.1672490 [DOI] hdl:10419/206240 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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