Narrow search
Showing 1 - 5 of 5
Cover Image
An empirical examination of the predictors of consumer compulsive buying as an "impulse control disorder not otherwise specified" : a branding perspective
Chinomona, Richard - In: The journal of applied business research 29 (2013) 6, pp. 1689-1703
Persistent link: https://www.econbiz.de/10010229605
Cover Image
The influence of brand experience on brand satisfaction, trust and attachment in South Africa
Chinomona, Richard - In: International business and economics research journal 12 (2013) 10, pp. 1303-1315
Persistent link: https://www.econbiz.de/10010200661
Cover Image
The influence of market related mobile activities on the acceptance of mobile marketing and consumer intention to purchase products promoted by SMS in South Africa
Chinomona, Richard; Sandada, Maxwell - In: The journal of applied business research 29 (2013) 6, pp. 1897-1907
Persistent link: https://www.econbiz.de/10010229452
Cover Image
Predictors of customer loyalty to mobile service provider in South Africa
Chinomona, Richard; Sandada, Maxwell - In: International business and economics research journal 12 (2013) 12, pp. 1631-1643
Persistent link: https://www.econbiz.de/10010248952
Cover Image
Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa
Chinomona, Richard - In: African journal of economic and management studies : AJEMS 7 (2016) 1, pp. 124-139
Persistent link: https://www.econbiz.de/10011560516