Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa
Richard Chinomona (Marketing Division, School of Economic and Business Services, University of the Witwatersrand, Johannesburg, South Africa)
| Year of publication: |
2016
|
|---|---|
| Authors: | Chinomona, Richard |
| Published in: |
African journal of economic and management studies : AJEMS. - Bingley : Emerald, ISSN 2040-0705, ZDB-ID 2556176-5. - Vol. 7.2016, 1, p. 124-139
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| Subject: | South Africa | Brand communication | Brand trust | Brand image | Brand loyalty | Markenimage | Südafrika | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Vertrauen | Confidence | Markentreue |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/AJEMS-03-2013-0031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011560516