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~subject:"Südkorea"
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Südkorea
Advertising
55
Werbung
48
Consumer behaviour
35
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35
USA
35
United States
33
Advertising effects
29
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Corporate Social Responsibility
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Markenimage
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South Korea
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Theory
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Marketing management
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Multinationales Unternehmen
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Taylor, Charles Raymond
3
Raymond, Mary Anne
2
Yoon, Sukki
2
Choi, Jayoung
1
Choi, Yung Kyun
1
Choi, Yunsik
1
Kim, Dong Ryul
1
Kim, Kacy K.
1
Kim, Kyung Hoon
1
Ko, Eunju
1
Lalwani, Ashok K.
1
Lee, Doo-Hee
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Mittelstaedt, John D.
1
Omura, Glenn S.
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Park, Myung Hwan
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Siemens, Jennifer Christie
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Suh, Koo-Won
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Taylor, Charles R.
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Taylor, Charles Robert
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Asian dimensions of services marketing
1
Cross-cultural buyer behavior
1
Global focus : an international journal of business, economics, and social policy
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of consumer behaviour : an international research review
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Journal of marketing theory and practice : JMTP
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ECONIS (ZBW)
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1
Does having a market orientation lead to higher levels of relationship commitment and business performance? : evidence from the Korean robotics industry
Taylor, Charles Raymond
;
Kim, Kyung Hoon
;
Ko, Eunju
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 825-832
Persistent link: https://www.econbiz.de/10003781855
Saved in:
2
Empirical classification of web site structure: a cross-national comparison
Suh, Koo-Won
;
Taylor, Charles R.
;
Lee, Doo-Hee
- In:
Cross-cultural buyer behavior
,
(pp. 271-292)
.
2007
Persistent link: https://www.econbiz.de/10003478375
Saved in:
3
How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun
;
Yoon, Sukki
;
Taylor, Charles Raymond
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 357-365
Persistent link: https://www.econbiz.de/10011508871
Saved in:
4
A political economy interpretation of the economic growth and subsequent crisis in the Republic of Korea
Taylor, Charles Robert
;
Omura, Glenn S.
- In:
Global focus : an international journal of business, …
11
(
1999
)
4
,
pp. 49-62
Persistent link: https://www.econbiz.de/10001495268
Saved in:
5
Culture and health persuasion : differences between Koreans and Americans
Yoon, Sukki
;
Lalwani, Ashok K.
;
Vargas, Patrick T.
; …
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 83-101
Persistent link: https://www.econbiz.de/10012483553
Saved in:
6
Perceptions of factors driving success for multinational professional services firms in Korea
Raymond, Mary Anne
;
Mittelstaedt, John D.
- In:
Asian dimensions of services marketing
,
(pp. 23-41)
.
2002
Persistent link: https://www.econbiz.de/10001690233
Saved in:
7
The influence of message appeal, social norms and donation social context on charitable giving : investigating the role of cultural tightness-looseness
Siemens, Jennifer Christie
;
Raymond, Mary Anne
;
Choi, Yunsik
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 187-195
Persistent link: https://www.econbiz.de/10012483453
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