An analysis of product category restrictions in advertising in four major East Asian markets
Year of publication: |
2000
|
---|---|
Authors: | Taylor, Charles R. ; Anne Raymond, Mary |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 17.2000, 3, p. 287-304
|
Publisher: |
MCB UP Ltd |
Subject: | International marketing | International law | Advertising | Product management | Asia |
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