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Market promotion of paid socket : a feasiblility analysis
Lin, Shu Ling; Lu, Jun; Hu, Tung-Lai; Huang, Ya-Ting - In: International journal of management, economics and … 4 (2015) 4, pp. 128-149
This study analyzed an innovation product i.e. paid socket, not on the market yet, and aimed at the feasibility … merchants' ideas about the socket by in-depth interviews. Through SEM analysis, we found that safety and environmental …
Persistent link: https://www.econbiz.de/10011417457
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Attitude toward SMS advertising and derived behavioral intension, an empirical study using TPB (SEM method)
Ranjbarian, Bahram; Rehman, Maryam; Lari, Azita - In: Social-Economic Debates 3 (2014) 1, pp. 42-59
advertising based on theory of planed behavior (TPB) and the results were evaluated by structural equation modeling method (SEM …
Persistent link: https://www.econbiz.de/10011235061
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Antecedents and consequences of relationship quality. A case study of banking sector in Romania
TRIF, Simona-Mihaela - In: Timisoara Journal of Economics 5 (2012) 18, pp. 253-271
sector in Romania through findings from an email survey of 78 business customers. Structural equation modeling (SEM) is used …
Persistent link: https://www.econbiz.de/10010928572
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Análisis de la presencia del sector agrícola quinuero en los buscadores locales de Bolivia
Magne Andia, Noelia Debbie; Lenis Abastoflor, María Cecilia - 2024
Quinoa, a seed esteemed for its nutritional properties and deeply rooted historical significance in the southern highlands of Bolivia for over 6,000 years, has witnessed a transformation in its current landscape. Despite having been the world's primary producer of this grain in the past, Bolivia...
Persistent link: https://www.econbiz.de/10014540930
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Análisis de la presencia del sector agrícola quinuero en los buscadores locales de Bolivia
Magne Andia, Noelia Debbie; Lenis Abastoflor, María Cecilia - 2024
Quinoa, a seed esteemed for its nutritional properties and deeply rooted historical significance in the southern highlands of Bolivia for over 6,000 years, has witnessed a transformation in its current landscape. Despite having been the world's primary producer of this grain in the past, Bolivia...
Persistent link: https://www.econbiz.de/10014480856
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IT implementation and customer results : the mediating role of the competitive priorities achieved by the firm
Rios de Haro, Manuel; Opazo-Basáez, Marco; … - In: International journal of business environment : IJBE 10 (2019) 4, pp. 329-345
Persistent link: https://www.econbiz.de/10012144622
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Extended warranty and its impact on perception in sales promotion of durables
Dunković, Dario; Knežević, Blaženka - In: Business, mangagement and economics engineering : BMEE 21 (2023) 2, pp. 204-217
). Each sentiment signal is tested as a separate hypothesis. The model was tested with SEM and CFA was used to interpret the …
Persistent link: https://www.econbiz.de/10014487622
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Stimulators of impulse buying behaviour : an analysis of Pakistan's readymade garment buyers
Nawaz, Nainan; Rehman, Hina; Kashif, Sadaf - In: International journal of electronic marketing and … 14 (2023) 2, pp. 202-224
Persistent link: https://www.econbiz.de/10014310011
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The effect of strategic foresight on competitive advantage with the mediating role of organisational ambidexterity
Amiattalab, Ayda; Ansari, Reza - In: International journal of innovation management 20 (2016) 3, pp. 1650040-1-18
Persistent link: https://www.econbiz.de/10011487653
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Modelling the determinants of SME's investment intention in the Ghanaian energy sector : the role of local content policy
Appiah, Michael Karikari; Odei, S. A.; Kumi-Amoah, Gifty - In: International journal of energy sector management 18 (2024) 1, pp. 94-118
Persistent link: https://www.econbiz.de/10014461571