Stimulators of impulse buying behaviour : an analysis of Pakistan's readymade garment buyers
Nainan Nawaz, Hina Rehman, Sadaf Kashif
| Year of publication: |
2023
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| Authors: | Nawaz, Nainan ; Rehman, Hina ; Kashif, Sadaf |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 14.2023, 2, p. 202-224
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| Subject: | in-store sales promotions | shopping | positive affect | urge to buy | impulse buying behaviour | readymade garment | Pakistan retailing | textile | clothing | SEM | Konsumentenverhalten | Consumer behaviour | Bekleidungsindustrie | Clothing industry | Pakistan | Verkaufsförderung | Sales promotion | Emotion | Indien | India |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2023.129951 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014310011