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Making of Marktsegmentierung :...
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SME
Marketingmanagement
17,103
Marketing management
16,514
Marketing
3,719
Market segmentation
3,594
Marktsegmentierung
3,265
Consumer behaviour
3,226
Konsumentenverhalten
3,116
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2,936
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2,922
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2,049
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2,033
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1,898
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1,826
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1,547
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1,484
Brand management
1,433
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1,417
Online-Marketing
1,222
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1,184
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1,183
Unternehmenserfolg
1,054
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1,050
Strategic management
919
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904
Internationales Marketing
795
International marketing
792
KMU
792
Marktforschung
783
Social Web
717
Social web
717
Market research
675
Werbung
675
Advertising
642
Brand image
638
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Laukkanen, Tommi
10
Gilmore, Audrey
9
Reijonen, Helen
9
O'Dwyer, Michele
8
Carson, David
5
Didonet, Simone Regina
5
Hirvonen, Saku
5
Jones, Rosalind
5
Nwankwo, Sonny
5
Thurasamy Ramayah
5
Gbadamosi, Ayantunji
4
Joensuu-Salo, Sanna
4
Kowalik, Izabela
4
Kranzusch, Peter
4
Mohammad Falahat
4
Morrish, Sussie C.
4
Spillan, John E.
4
Tuominen, Sasu
4
Agyapong, Ahmed
3
Altinay, Levent
3
Anderson, Stephen J.
3
Boso, Nathaniel
3
Cadogan, John W.
3
Chaston, Ian
3
Crick, Dave
3
Crick, James M.
3
Fearne, Andrew P.
3
Gabrielsson, Peter
3
Jaiyeoba, Olumide Olasimbo
3
Kara, Ali
3
Kay, Rosemarie
3
Kocak, Akin
3
Komppula, Raija
3
Kraus, Sascha
3
Lancaster, Geoffrey
3
Meyer, Jörn-Axel
3
Monferrer, Diego
3
Ngo, Quang-Huy
3
Nwankwo, Cosmas Anayochukwu
3
O'Donnell, Aodheen
3
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CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Institut für Marketing und Trendanalysen <Gutau>
2
Macquarie University / Department of Economics
2
Springer Fachmedien Wiesbaden
2
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Bildungswissenschaftliche Hochschule Flensburg
1
Campus Verlag
1
Deutscher Taschenbuch-Verlag <München>
1
FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
1
Fördergesellschaft Marketing an der Universität Augsburg
1
IGI Global
1
Ifo-Institut für Wirtschaftsforschung
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Lüneburger Mittelstands-Symposium <1, 1988, Lüneburg>
1
Marketing zwischen Theorie und Praxis e.V.
1
Mittelstandssymposium
1
UNIVATION, Verein für Angewandte Betriebswirtschaft an der Technischen Universität Chemnitz-Zwickau
1
University of Minnesota under the Small Business Administration Management Research Grant Program
1
Universität Duisburg <1980-2002>
1
Universität Freiburg <Schweiz>
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
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Journal of business research : JBR
23
Journal of strategic marketing
22
Industrial marketing management : the international journal for industrial and high-tech firms
14
Cogent business & management
13
Journal of research in marketing and entrepreneurship
13
Marketing intelligence & planning
13
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
International journal of entrepreneurship and small business
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
The journal of business & industrial marketing
9
Entrepreneurship marketing : principles and practice of SME marketing
8
International entrepreneurship and management journal
8
European journal of marketing : EJM
7
International business review : the official journal of the European International Business Academy
7
Journal of small business strategy
7
Europäische Hochschulschriften / 5
6
International marketing review
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
International journal of economic perspectives : IJEP
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Marketing in kleinen und mittleren Unternehmen
5
The marketing review
5
Entrepreneurial business and economics review : EBER
4
International journal of globalisation and small business : IJGSB
4
International journal of innovation management
4
Macquarie economics research papers
4
Management research review
4
Small enterprise research : SER ; the Journal of SEAANZ
4
SpringerLink / Bücher
4
The journal of brand management : an international journal
4
Asia Pacific journal of innovation and entrepreneurship : APJIE
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
European research studies
3
Foundations of Management : the journal of Warsaw University of Technology
3
International business and economics research journal
3
International journal of entrepreneurial venturing : IJEV
3
International journal of retail & distribution management
3
International small business journal : researching entrepreneurship
3
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ECONIS (ZBW)
791
RePEc
1
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1
Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong
;
Ahn, Joongha
;
Woo, JongRoul
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
5
,
pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
Saved in:
2
Neuere Marketingansätze für kleine und mittlere Unternehmen
Sontag, Bernd
-
2007
Persistent link: https://www.econbiz.de/10003666641
Saved in:
3
Segmentierungsstrategien für den europäischen Markt
Langner, Heike
-
1991
Persistent link: https://www.econbiz.de/10013354007
Saved in:
4
Bank selection process and market segmentation : evidence from Indian exporting SMEs
Kaur, Manpreet
- In:
Vision : the journal of business perspective
19
(
2015
)
2
,
pp. 79-88
Persistent link: https://www.econbiz.de/10011487803
Saved in:
5
A benefit segmentation approach for innovation-oriented university-business collaboration
Kesting, Tobias
;
Gerstlberger, Wolfgang
;
Baaken, Thomas
- In:
International journal of technology management : IJTM
76
(
2018
)
1/2
,
pp. 58-80
Persistent link: https://www.econbiz.de/10011972475
Saved in:
6
Middle market strategies : how private companies use the markets to create value
Trottier, Richard M.
-
2009
Persistent link: https://www.econbiz.de/10003793128
Saved in:
7
Lebensstandardcharakteristiken für Konsumenten und deren Auswirkungen für kleine und mittlere Unternehmungen
van Rensburg, Renier
;
de Jager, Nedia
- In:
Globalisierung und Wirtschaftswachstum …
,
(pp. 193-201)
.
2006
Persistent link: https://www.econbiz.de/10003445467
Saved in:
8
Customer relationship oriented marketing practices in SMEs
Reijonen, Helen
;
Laukkanen, Tommi
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 115-136
Persistent link: https://www.econbiz.de/10003989400
Saved in:
9
Risks of private enterprise financing in Nanjing and Shanghai, China and gender relationships in credit channels of private firms in Nanjing and Shanghai, China
Hsu, Sara
-
2006
Persistent link: https://www.econbiz.de/10009240360
Saved in:
10
Segmenting the business traveler based on emotions, satisfaction, and behavioral intention
Millán, Angel
;
Fanjul, María Luisa
;
Moital, Miguel
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 82-93
Persistent link: https://www.econbiz.de/10011433842
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