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Journal of research in marketing and entrepreneurship : JRME
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Paradigm : the journal of Institute of Management Technology
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Marketing orientation, strategic orientation and their synergistic impact on business performance : a case of SMEs in emerging context (India)
Chahal, Hardeep
;
Dangwal, Ramesh Chandra
;
Raina, Swati
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 27-52
Persistent link: https://www.econbiz.de/10011598683
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Do entrepreneurial orientation and market orientation matter for MSMEs performance? : a systematic literature review
Kaushik, Namita
;
Dangwal, Ramesh Chandra
- In:
Paradigm : the journal of Institute of Management Technology
27
(
2023
)
1
,
pp. 78-92
Persistent link: https://www.econbiz.de/10014365810
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