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Localisation as a marketing strategy for small retailers
Coca-Stefaniak, J. Andres; Parker, Cathy; Rees, Patricia - In: International journal of retail & distribution management 38 (2010) 9, pp. 677-697
Persistent link: https://www.econbiz.de/10008651869
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Marketing intelligence in SMEs : implications for the industry and policy makers
Cacciolatti, Luca A.; Fearne, Andrew P. - In: Marketing intelligence & planning 31 (2013) 1, pp. 4-26
Persistent link: https://www.econbiz.de/10009722465
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Entrepreneurial strategies of Etna wine farms
Tudisca, Salvatore; Di Trapani, Anna Maria; Donia, Enrica; … - In: International journal of entrepreneurship and small business 21 (2014) 2, pp. 155-164
Persistent link: https://www.econbiz.de/10010390040
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Revising marketing strategies for supplier selection criteria : small firm approach from the information and communications industry
Hätönen, Jussi; Ruokonen, Mika - In: The journal of business & industrial marketing 25 (2010) 1/2, pp. 159-167
Persistent link: https://www.econbiz.de/10003943192
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Supply chain strategy and its impacts on product and market growth strategies : a case study of SMEs
Sharifi, Hossein; Ismail, Hossam S.; Qiu, Jun; Tavani, … - In: International journal of production economics 145 (2013) 1, pp. 397-408
Persistent link: https://www.econbiz.de/10009785286
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Emerging themes in E-business research
Wiele, Ton van der (contributor) - 2003
Persistent link: https://www.econbiz.de/10003066929
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The effects of market orientation on dynamic capabilities and corporate performance : focusing on Chinese small and medium sized logistics enterprises
Du, Yan; Kang, Tae-Won - In: Journal of international trade & commerce 15 (2019) 4, pp. 93-110
Persistent link: https://www.econbiz.de/10012546639
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The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance
Habib, Md. Ahashan; Bao, Yukun; Ilmudeen, Aboobucker - In: Cogent business & management 7 (2020) 1, pp. 1-26
This study attempts to examine the impact of green entrepreneurial orientation (GEO) and market orientation (MO) on the implementation of green supply chain management (GSCM) practices and subsequent sustainable firm performance. Further, the study identifies the mediating factor between green...
Persistent link: https://www.econbiz.de/10012625787
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The role of market orientation in building supply chain capabilities for fast-growth family SMEs
Tan, Caroline Swee Lin; Bi, Rui; Smyrnios, Kosmas X. - In: Small enterprise research : SER ; the Journal of SEAANZ 21 (2014) 1, pp. 14-32
Persistent link: https://www.econbiz.de/10011684384
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The role of supply chain integration in the relationship between market orientation and performance in SMEs
Didonet, Simone Regina; Frega, José Roberto; Toaldo, … - In: The international journal of business science & applied … 9 (2014) 2, pp. 16-29
The purpose of this paper is to verify the alignment between market orientation and supply chain integration practices for improving performance in small and medium-sized enterprises (SMEs). A model of the relationships between variables was derived from the literature. Data from 327 SMEs were...
Persistent link: https://www.econbiz.de/10011896910