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, franchising can lead to successful and profitable growth, and plays an important role within the US economy. Utilizing a … proprietary dataset with the most up-to-date statistics regarding a range of franchising trends, this analytical guide is based on … management research frameworks that will lead to better understanding of a range of franchising strategies. Issues covered …
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In this paper, we identify characteristics of Spanish franchised chains that favor the adoption of an internationalization strategy and those that have a negative influence from a resource-based perspective. Data used were drawn from Annual Franchise Guidebooks published in Spain for 2005....
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