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The impact of strategic entrepreneurship and entrepreneurial marketing, entrepreneurship values on small and medium enterprises' performance : evidence from Saudi Arabia
Alshagawi, Mohammed; Mabkhot, Hashed - In: Cogent business & management 11 (2024) 1, pp. 1-20
In the current dynamic market environment, small and medium enterprises (SMEs) face the daunting task of competing against established players and navigating rapid change. Drawing upon the Resource Advantage Theory (R-A Theory), this paper tries to investigate the influence of strategic...
Persistent link: https://www.econbiz.de/10014530684
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The effect of external social media utilization on business performance of SMEs in Saudi Arabia : the mediating role of market orientation
Noor Azuan Hashim; Hamid, Roshayati binti Abdul; Ab … - In: Cogent business & management 11 (2024) 1, pp. 1-20
The impact of social media (SM) on small and medium businesses (SMEs) has received less focus, and the literature is mixed. This study examines how external SM utilization (ESMU) affects the performance of Saudi SMEs. According to contingency theory, ESMU and market orientation (MO) are expected...
Persistent link: https://www.econbiz.de/10014535268
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Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku; Laukkanen, Tommi; Salo, Jari - In: The journal of business & industrial marketing 31 (2016) 4, pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
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The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad; Saraniemi, Saila; Ulkuniemi, … - In: Journal of small business and enterprise development 24 (2017) 3, pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
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Factors influence performance of B2B SMEs of emerging economies : view of owner-manager
Sayal, Amber; Banerjee, Saikat - In: Journal of research in marketing and entrepreneurship 24 (2022) 1, pp. 112-140
Persistent link: https://www.econbiz.de/10013369603
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How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de; Jones, Janice - In: The journal of business & industrial marketing 38 (2023) 8, pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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Entrepreneurial competencies and the performance of informal SMEs : the contingent role of business environment
Ibidunni, Ayodotun Stephen; Ogundana, Oyedele M.; … - In: Journal of African business 22 (2021) 4, pp. 468-490
Persistent link: https://www.econbiz.de/10012649906
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Influence of the business environment in the dynamics of innovation and in the performance of SMEs
Garcia Pérez de Lema, Domingo; Hansen, Peter Bent; … - In: International journal of innovation management 23 (2019) 5, pp. 1950044-1-25
Persistent link: https://www.econbiz.de/10012098296
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How important is the business environment for the performance of enterprises? : case study of selected European countries
Valaskova, Katarina; Gajdosikova, Dominika; Kramarić, … - In: Central European business review : CEBR 11 (2022) 4, pp. 85-110
Persistent link: https://www.econbiz.de/10013457320