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Erfolgreiche Markenführung für KMU

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201 great ideas for your small business

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"Completely revised and updated edition of this very popular and successful small business book. The first edition of 201 Great Ideas for Your Small Business was hailed by management guru and author Tom Peters as "Brilliantly researched; Brilliantly written; A gem of priceless value on almost...

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Marketing self-diagnostic tool for SMEs - assumptions of the project

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Perceived environmental turbulence, strategic orientations and new product success : a comparative study of SMEs and large manufacturing exporters

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Global expansion of SMEs : role of global market strategy for Kenyan SMEs

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business strategy toward global market strategy, market research geared at obtaining foreign market intelligence, innovation … less tightly connected networks of shared production and innovation if they are to succeed in the current wave of …

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