Ciasullo, Maria Vincenza; Montera, Raffaella; Mercuri, … - In: Administrative Sciences : open access journal 12 (2022) 2, pp. 1-14
Digitalization is prompting small and medium-sized enterprises to structural and strategic transformations, also …-faceted impacts of digitalization on omnichannel strategy characterizing most of the global business environment today. This paper …, therefore, aims to examine the impact of digitalization on omnichannel choices adopted by internationalized SMEs. A qualitative …