Drivers and barriers of the digitalization of local owner operated retail outlets
Year of publication: |
2020
|
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Authors: | Bollweg, Lars Michael ; Lackes, Richard ; Siepermann, Markus ; Weber, Peter |
Published in: |
Journal of small business and entrepreneurship : JSBE. - London : Routledge, ISSN 2169-2610, ZDB-ID 2400459-5. - Vol. 32.2020, 2, p. 173-201
|
Subject: | Microenterprises | LOORO | SME retail | digitalization | digital transformation | Einzelhandel | Retail trade | USA | United States | KMU | SME | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Digitalisierung | Digitization |
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