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B2B market segmentation : a sy...
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Entrepreneurship and SME research : on its way to the next millenium
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Implementation of new segments in small- and medium-sized enterprises (SMEs)
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 930-942
Persistent link: https://www.econbiz.de/10014227517
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How to survive as the small fish in the pond : the case of Danish independent labels
Darmer, Per
- In:
Entrepreneurship and SME research : on its way to the …
,
(pp. 19-31)
.
1997
Persistent link: https://www.econbiz.de/10001304133
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A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
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