ASEAN aims to build an integrated digital economy, which, in theory, will bring substantial benefits to companies in the region. However, not all companies may benefit equally from the dual trends of digitization and globalization. This paper investigates how Thai SMEs feel about their prospects...

Thailand's recent coup was not received favorably in the West, but many parts of Thai society support it, including small business. The Bank of Thailand's Business Sentiment Index (BSI) has improved greatly since the coup in May. In late 2013 and early 2014, anti-government protests and...

Purpose – Some small and medium-sized enterprises (SMEs) in the Thai food industry put a lot of effort into keeping up with changes of consumption patterns locally and in the South East Asia region. To see how successfully they are able to create competitive advantage, aims to examine the...

Many Thai businesses have used websites to offer sales via the Internet. In reality, consumers have not flocked to Internet. A quantitative survey with data from 143 Thai website owners examined nine major success factors for business to consumer electronic commerce: government support, security...

China's huge population and rapidly developing economy have attracted many foreign companies, but operating in China can be very difficult. Connections are a necessity for most firms, and this usually requires a partner. Finding partners in China is very easy, but finding good ones is very...

The study investigates factors that effect E-commerce adoption rate by Small and Medium-sized Enterprises (SMEs) in Thailand. Based on Rogers’ Innovation Diffusion theoretical framework, five perceived characteristics of innovation are considered as factors affect E-commerce adoption rate....

This chapter examines the application of Buddhist principles by women small business owners in Bangkok. Kuan Im is the Thai-ized Kuan Yin from China, a prominent bodhisattva in Mahayana Buddhism famous for her compassion. She was brought to Thailand by Chinese immigrants over several centuries,...