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Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer; Agyabeng-Mensah, Yaw; Baah, Charles; … - In: The journal of business & industrial marketing 38 (2023) 10, pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
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Social media advertising and marketing performance of SMEs in Ghana : moderating roles of firm size and fear of missing out
Asamoah, George; Seglah, Samuel Kingsford; Coffie, … - In: International journal of electronic marketing and … 15 (2024) 1, pp. 68-88
Persistent link: https://www.econbiz.de/10015063929
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Environmental orientation, relational capital and SMEs performance : do religious, cultural and mimetic orientations matter in a Sub-Saharan African economy?
Baah, Charles; Afum, Ebenezer; Agyabeng-Mensah, Yaw; … - In: Benchmarking : an international journal 30 (2023) 1, pp. 215-233
Persistent link: https://www.econbiz.de/10014231844