Background From the last decade, data mining techniques, employed in particular in customer relationship management, have assumed a key role in the profitability and operations of companies. To support small and medium companies (SMEs), several innovative and continuously improving tools have...

The study aims to review the challenges of implementing big data by Malaysian small- and medium-size enterprises (SMEs)as well as to figure out the relationship between architecture, social, law and market. Currently, there is limited research and literature examining the challenges of big data...

This study aims to review the challenges of implementing big data analytics by Small and Medium Enterprises (SMES) in Malaysia. There is a lack of literature studies examining the relationship between Lessig’s four modalities and the challenges of big data analytics adoption. This study...

"This book addresses the newest innovative and intelligent applications related to utilizing the large amounts of big data being generated that is increasingly driving decision making and changing the landscape of business intelligence, from governments to private organizations, from communities...