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A resource-based view of the small firm
Runyan, Rodney C.; Huddleston, Patricia; Swinney, Jane L. - In: Qualitative market research : an international journal 10 (2007) 4, pp. 390-402
Persistent link: https://www.econbiz.de/10003739522
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The role of market embeddedness in market scanning and marketing competence
Frazier, Barbara J.; Huddleston, Patricia - In: Journal of small business and entrepreneurship : JSBE ; … 22 (2009) 2, pp. 165-180
Persistent link: https://www.econbiz.de/10003894775
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The relationships of social capital to downtown and retailer performance : do tourists towns differ from nontourist towns?
Dröge, Cornelia; Huddleston, Patricia; Runyan, Rodney C. - In: Tourism analysis : an interdisciplinary tourism & … 16 (2011) 5, pp. 557-570
Persistent link: https://www.econbiz.de/10009500327