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of literature has been recognized. Innovation in the service sector is characterized by distinctive features, and … literature on product innovation cannot be applied verbatim. Several studies have recognized the importance of Market Orientation … to support product innovation while less attention has been paid by the service industry. In addition, previous studies …
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Innovative activity is performed to a considerable extent in the service sector, namely within the socalled knowledge intensive business services (KIBS). Nevertheless, little is known about the determinants of innovative activity in these firms. In the present paper, some of these determinants...
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