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Small family firms and strategies coping the economic crisis : the influence of socio-emotional wealth

Cesaroni, Francesca M.; Sentuti, Annalisa; Cubico, Serena - In: Entrepreneurship and family business vitality : …, (pp. 27-48). 2020

Persistent link: https://www.econbiz.de/10012054855

Covid-19 and Italian small and medium-sized enterprises : consequences, threats and opportunities : editorial

Pencarelli, Tonino; Cesaroni, Francesca M.; Demartini, Paola - In: Piccola impresa : rivista internazionale di studi e ricerche (2020) 3, pp. 9-17

Persistent link: https://www.econbiz.de/10012508677

Social media as a resource in SMEs' sales process

Bocconcelli, Roberta; Cioppi, Marco; Pagano, Alessandro - In: The journal of business & industrial marketing 32 (2017) 5, pp. 693-709

Persistent link: https://www.econbiz.de/10011692489

Interacting with large customers : resource development in small B2B suppliers

Bocconcelli, Roberta; Murmura, Federica; Pagano, Alessandro - In: Industrial marketing management : the international … 70 (2018), pp. 101-112

Persistent link: https://www.econbiz.de/10011863796

From knowledge broker to solution provider in the Industry 4.0 setting : the innovation path of a small consulting firm

Mersico, Luigi; Carloni, Elisa; Bocconcelli, Roberta; … - In: The journal of business & industrial marketing 38 (2023) 6, pp. 1390-1406

Persistent link: https://www.econbiz.de/10014276783

Social media as a resource in SMEs’ sales process

Bocconcelli, Roberta; Cioppi, Marco; Pagano, Alessandro - In: Journal of Business & Industrial Marketing 32 (2017) 5, pp. 693-709

Purpose The purpose of this paper is to explore the impact of social media (SM) adoption in upgrading and innovating selling processes by small- and medium-sized enterprises (SMEs) facing complex and rapidly changing market scenarios. Design/methodology/approach To achieve this goal, the paper...

Persistent link: https://www.econbiz.de/10014844715

The role of European R&D projects for SMEs’ resource development: an IMP perspective

Ciarmatori, Fabrizio; Bocconcelli, Roberta; Pagano, … - In: IMP Journal 12 (2018) 2, pp. 346-367

Purpose The purpose of this paper is to provide a contribution on the role of European R&D projects (ERDPs) on small and medium enterprises’ (SMEs) resource development. Design/methodology/approach This paper adopts a qualitative methodology based on a longitudinal case study. The case...

Persistent link: https://www.econbiz.de/10014827089

How does communication in SMEs change in the digital era? : some insights from the entrepreneurial perspective

Conti, Emanuela; Savelli, Elisabetta; Bocconcelli, Roberta - In: Piccola impresa : rivista internazionale di studi e ricerche (2023), pp. 123-142

Persistent link: https://www.econbiz.de/10014432125

The role of European R&D projects for SMEs’ resource development : an IMP perspective

Ciarmatori, Fabrizio; Bocconcelli, Roberta; Pagano, … - In: The IMP journal 12 (2018) 2, pp. 346-367

Persistent link: https://www.econbiz.de/10011896982