Interacting with large customers : resource development in small B2B suppliers
Year of publication: |
April 2018
|
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Authors: | Bocconcelli, Roberta ; Murmura, Federica ; Pagano, Alessandro |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 70.2018, p. 101-112
|
Subject: | SMEs | Large firms | B2B | Interaction | Relationships | Resources | B-to-B-Marketing | Business-to-business marketing | KMU | SME | Lieferantenmanagement | Supplier relationship management | Großunternehmen | Large firm | Ressourcenorientierter Ansatz | Resource-based view |
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