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Customer relationship management theory and research in the new millennium : directions for future research

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Persistent link: https://www.econbiz.de/10011633650

Factors that influence the job market decision : the role of faculty as a knowledge broker

Weeks, William A.; Rutherford, Brian A.; Boles, James … - In: Journal of marketing education : JME 36 (2014) 2, pp. 105-119

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Automatons, sales-floor control and the constitution of authority

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Under-promising and over-delivering : pleasing the customer or strategic blunder?

Topaloglu, Omer; Fleming, David E. - In: The journal of services marketing 31 (2017) 7, pp. 720-732

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Contract farming for improving smallholder incomes : what can we learn from effectiveness studies?

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Services vs. manufacturing : how does foreign and domestic sales impact on their R&D?

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Critical Success Factors for Online-Shops of Drugstores

Svechla, Sabrina; Fischer, Jessica; Ferdinand, Hans-Michael - In: Markenbrand (2014) 2/2014, pp. 17-25

success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …-sections. Regarding the second part – consistency of the marketing strategy- it is important to initially understand consumers’ behaviour …

Persistent link: https://www.econbiz.de/10010420966