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Contagion in prescribing behavior among networks of doctors
Christakis, Nicholas A.; Fowler, James H. - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 213-216
Persistent link: https://www.econbiz.de/10009006866
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The effect of superstar software on hardware sales in system markets
Binken, Jeroen L. G.; Stremersch, Stefan - In: Journal of marketing 73 (2009) 2, pp. 88-104
Persistent link: https://www.econbiz.de/10003820608
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Sales growth of new pharmaceuticals across the globe : the role of regulatory regimes
Stremersch, Stefan (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003721316
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Predicting the consequences of marketing policy changes : a new data enrichment method with competitive reactions
Kappe, Eelco; Venkataraman, Sriram; Stremersch, Stefan - In: Journal of marketing research : JMR 54 (2017) 5, pp. 720-736
Persistent link: https://www.econbiz.de/10011762826
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Forecasting sales
Franses, Philip Hans - 2009
Persistent link: https://www.econbiz.de/10003908703
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Marketing and Sales
Franses, Philip Hans - In: The Oxford handbook of economic forecasting. 2012
Persistent link: https://www.econbiz.de/10012882032
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A manager's perspective on combining expert and model-based forecasts
Franses, Philip Hans (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003651356
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Experts' stated behavior
Boulaksil, Youssef (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003651648
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Experts' stated behavior
Boulaksil, Youssef; Franses, Philip Hans - In: Interfaces : the INFORMS journal on the practice of … 39 (2009) 2, pp. 168-171
Persistent link: https://www.econbiz.de/10003848095
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Managing sales forecasters
Bruijn, Bert de; Franses, Philip Hans - 2012
Persistent link: https://www.econbiz.de/10009724337