Vertical Marketing Systems for Complex Products: A Triadic Perspective
Year of publication: |
2004
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Authors: | Wuyts, Stefan ; Stremersch, Stefan ; Van den Bulte, Christophe ; Franses, Philip Hans |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 41.2004, 4, p. 479-487
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