which would underlie effectiveassessment of people for the role of sales and marketing.The aim of this research was to …

information to develop sales and marketing campaigns geared towards improving sales closure rates. Future research, implications …

-based trust) mediate the effects of three personal characteristics (psychological distance, the marketing manager's sales … experience, and the marketing manager's relative level of formal education) on the following outcome variables: dysfunctional … between marketing managers and sales managers. In total, it develops and test 13 hypotheses. Partial least squares was used to …

Relationships between Marketing Managers and Sales Managers are amongst the most important working relationships within … working relationship by examining the effects of Sales unit power, total interdependence between Marketing and Sales, and the …

success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …-sections. Regarding the second part – consistency of the marketing strategy- it is important to initially understand consumers’ behaviour …