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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Forecasting sales in the supply chain : consumer analytics in the big data era
Boone, Tonya
;
Ganeshan, Ram
;
Jain, Aditya
;
Sanders, Nada R.
- In:
International journal of forecasting
35
(
2019
)
1
,
pp. 170-180
Persistent link: https://www.econbiz.de/10012300601
Saved in:
2
Can Google trends improve your sales forecast?
Boone, Tonya
;
Ganeshan, Ram
;
Hicks, Robert L.
;
Sanders, …
- In:
Production and operations management : the flagship …
27
(
2018
)
10
,
pp. 1770-1774
Persistent link: https://www.econbiz.de/10011970003
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