Can Google trends improve your sales forecast?
Year of publication: |
2018
|
---|---|
Authors: | Boone, Tonya ; Ganeshan, Ram ; Hicks, Robert L. ; Sanders, Nada R. |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 27.2018, 10, p. 1770-1774
|
Subject: | forecasting | search queries | big data | Prognoseverfahren | Forecasting model | Suchmaschine | Search engine | Big Data | Big data | Absatz | Sales |
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