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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of the Academy of Marketing Science
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Versandhandelsmarketing : marktorientiertes Management einer Wachstumsbranche
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ECONIS (ZBW)
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I thought it was over, but now it is back : customer reactions to ex post time extensions of sales promotions
Garnefeld, Ina
;
Böhm, Eva
;
Klimke, Lena
;
Oestreicher, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1133-1147
Persistent link: https://www.econbiz.de/10011951650
Saved in:
2
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
3
Typologie und Bedeutung des Versandhandels
Mattmüller, Roland
;
Hauser, Thomas
;
Schäfers, Tobias
- In:
Versandhandelsmarketing : marktorientiertes Management …
,
(pp. 17-36)
.
2010
Persistent link: https://www.econbiz.de/10003917258
Saved in:
4
Do price promotions help or hurt premium-product brands? : the impact of different price-promotion types on sales and brand perception
Zoellner, Felix
;
Schaefers, Tobias
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011397055
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