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Hunting for new customers : assessing the drivers of effective salesperson prospecting and conversion
Gopalakrishna, Srinath
;
Crecelius, Andrew T.
;
Patil, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 916-926
Persistent link: https://www.econbiz.de/10013325729
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Sales force modeling: State of the field and research agenda
Mantrala, Murali
;
Albers, Sönke
;
Caldieraro, Fabio
; …
- In:
Marketing Letters
21
(
2010
)
3
,
pp. 255-272
Persistent link: https://www.econbiz.de/10008526561
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