The complementary effect of trade shows on personal selling
Year of publication: |
2004
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Authors: | Smith, Timothy M. ; Gopalakrishna, Srinath ; Smith, Paul M. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 21.2004, 1, p. 61-76
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