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Sales promotion
Lieferkette
33
Supply chain
33
Consumer behaviour
16
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Konsumentenverhalten
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Retail trade
16
Lieferantenmanagement
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Supplier relationship management
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Knowledge transfer
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Smith, Ronn J.
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Williams, Brent D.
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Burton, Scot
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Esper, Terry L.
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Mukherjee, Amaradri
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Peinkofer, Simone T.
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Journal of business logistics : JBL
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Journal of the Academy of Marketing Science
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The international journal of logistics management
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ECONIS (ZBW)
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Assessing the impact of price promotions on consumer response to online stockouts
Peinkofer, Simone T.
;
Esper, Terry L.
;
Smith, Ronn J.
; …
- In:
Journal of business logistics : JBL
36
(
2015
)
3
,
pp. 260-272
Persistent link: https://www.econbiz.de/10011482430
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2
The effect of positive anticipatory utility on product pre‑order evaluations and choices
Mukherjee, Amaradri
;
Smith, Ronn J.
;
Burton, Scot
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 551-569
Persistent link: https://www.econbiz.de/10014251242
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3
Retail promotions and information sharing in the supply chain : a controlled experiment
Tokar, Travis
;
Aloysius, John A.
;
Waller, Matthew A.
; …
- In:
The international journal of logistics management
22
(
2011
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10009241293
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