Retail promotions and information sharing in the supply chain : a controlled experiment
Year of publication: |
2011
|
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Authors: | Tokar, Travis ; Aloysius, John A. ; Waller, Matthew A. ; Williams, Brent D. |
Published in: |
The international journal of logistics management. - Bingley : Emerald Group Publishing Limited, ISSN 0957-4093, ZDB-ID 1034825-6. - Vol. 22.2011, 1, p. 5-25
|
Subject: | Lieferkette | Supply chain | Einzelhandel | Retail trade | Wissenstransfer | Knowledge transfer | Verkaufsförderung | Sales promotion | Lagermanagement | Warehouse management | Entscheidung | Decision |
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