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This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close; Krishen, Anjala S.; LaTour, … - In: Journal of advertising research 49 (2009) 3, pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
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Virtual world experiential promotion
Krishen, Anjala S.; Hardin, Andrew M.; LaTour, Michael S. - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 263-281
Persistent link: https://www.econbiz.de/10009770219
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Do opposites attract? : understanding opposition in promotion
Krishen, Anjala S.; Homer, Pamela Miles - In: Journal of business research : JBR 65 (2012) 8, pp. 1144-1151
Persistent link: https://www.econbiz.de/10009562069
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Will you choose a low-rating hotel that offers promotions? : insights from the prospect theory
Han, Wenjia; Bai, Billy; Raab, Carola; Shum, Cass; … - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 418-432
Persistent link: https://www.econbiz.de/10014513657