Calvo-Porral, Cristina; Ruiz Vega, Agustín V.; Lévy … - In: European Research on Management and Business Economics … 24 (2018) 3, pp. 130-136
This study examines whether the level of product involvement influences how emotions drive consumer satisfaction. Based … moderating role of product involvement on the consumption-elicited emotions and satisfaction link. … on the Theory of the Hedonic Asymmetry we analyze through Structural Equation Modeling (SEM) how emotions drive consumer …