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Gender as a moderating element of customer satisfaction with electronic banking? An empirical study
Liébana-Cabanillas, Francisco; Martínez-Fiestas, Myriam; … - In: The International Journal of Management Science and … (2012) 5-(Jul-Sep), pp. 1-34
The importance of Electronic Banking as an alternative channel for marketing products and services, along with the associated cost savings, has brought about significant changes in the financial sector in recent years. Electronic Banking has become a differentiator among financial institutions,...
Persistent link: https://www.econbiz.de/10010368690
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Gender as a moderating element of customer satisfaction with electronic banking? : an empirical study
Liébana-Cabanillas, Francisco; Martínez-Fiestas, Myriam; … - In: The international journal of management science and … (2012) 5, pp. 1-34
The importance of Electronic Banking as an alternative channel for marketing products and services, along with the associated cost savings, has brought about significant changes in the financial sector in recent years. Electronic Banking has become a differentiator among financial institutions,...
Persistent link: https://www.econbiz.de/10010353797
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The moderating effect of user experience on satisfaction with electronic banking : empirical evidence from the Spanish case
Liébana-Cabanillas, Francisco; Muñoz-Leiva, Francisco; … - In: Information systems and e-business management : ISeB 14 (2016) 1, pp. 141-165
Persistent link: https://www.econbiz.de/10011672247